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| Services |
Working with Chuck Reece Communications, you have access
to four distinct services: |
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| Communications
Strategy Consulting and Corporate Writing Consultant |
Talking about your business, if done right, requires a
deep understanding of two things: How communication should
be used to help you achieve specific business goals, and
what the world is already saying about your business.
Imagine that your business is you, and that you’re
walking into a cocktail party. You have a point you want
to make to a group of people gathered around the coffee
table in the living room. You want to change their minds
about something; you want to make them think and act differently.
To succeed, you need a firm grasp of your own point of
view – what you believe, why
you believe it and why changing the minds of the folks
around the coffee table will help you. You also need to
stop and listen to the conversation that is already happening
around
the coffee table, so that you can pick the optimum moment
to pipe in, and the best way to
offer your point of view.
That kind of simple, straightforward thinking is the basis
of how I build a corporate communications strategy. I use proven methods to learn about your business
and facilitate your own understanding of how to use your point of view to best
advantage. I then research
(with the help of an outside research partner, if need
be) what is already being said about
your business – what your audiences think, why they
think it and how best to change their
minds. Finally, I work with you to create the stories,
messages and communications tools
that can help you change the minds of the folks around
the coffee table – or folks around the world. |
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| Speechwriting and Corporate Editorial Consulting |
My writing skills come from years of work as a journalist
and then, later, as a Atlanta speechwriter in both political and corporate settings. In my experience,
such skills are rarely found inside an Atlanta PR agency, or even in the largest New York PR shops. I can fill that gap for you, serving as a speechwriter or corporate magazine consultant, or providing you with the corporate publications writing at the highest levels of quality.
Speechwriter
I have served as a speechwriter to senior executives of Fortune
500 corporations and politicians alike.
My speechwriting process is effective and highly efficient, because I spend a lot of time
up front working with clients to determine a speech’s
strategic objectives. My method really
boils down to one simple question: What do you want your
audience to do or think differently
after they hear your speech? By focusing all efforts on
that goal, a speech can more
effectively help an executive achieve certain business
objectives. And having clarity about
that goal means that the writing process is less painful
for the client. Clarity about objectives
early in the process means fewer rewrites later in the
process.
Corporate Publications Writing
My decade of experience as a magazine journalist, combined
with my corporate communications strategy skills,
makes me ideally suited to help clients
sharpen the writing of publications
aimed at employees and customers.
Corporate Editorial Consulting and Coaching
I work often with the internal writing staffs of corporations
and other organizations,
conducting workshops that reconnect corporate writers
with the basics of good journalism
and storytelling and helping them become better editors,
reporters and planners of
publications that can shift the attitudes and behaviors
of their readers. |
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| Internal
Communications Strategy and Tactics |
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The bulk of my
time in the corporate and agency worlds was spent working
with the senior leaders of corporations in their efforts
to connect with their own organizations. Every CEO’s
success or failure depends greatly on an ability to understand and connect
with the concerns of employees, to help them understand
the company’s overall business direction and to
guide their thinking and actions in a way that moves the
company in the right direction. Great employee communication,
to my way of thinking, always yields business results
that benefit shareholders and every other group that has
a stake in a company’s success.
I work with senior leaders and corporate communications
staffs to sharpen their employee
communications strategies – aligning them solidly
with the corporation’s overall business
objectives. Then I work with those staffs to help them
select and execute the right communication tactics – corporate publications such as
magazines and newsletters, Intranet content, employee events
or anything else that gets the job done. Tactics should
not drive employee communication efforts; strategy should. |
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| Media
Relations |
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Nobody can understand
what motivates a reporter as well as another reporter.
My decade of experience as a journalist helps my clients
a lot, because I understand reporters.
Once you have a communications strategy in place –
a clear set of ideas about how you
need to change the attitudes and behaviors of certain
audiences vis-à-vis your business – you need great media relations help to get your stories told.
To do it right, you have to know the answers to two questions:
1) Which reporters should I talk to?
2) What is the best way to build relationships with the
reporters you need?
You could hire an Atlanta public relations agency and pay a lot of money, but these days, their old-school methods are losing their effectiveness. Incessant “pitches” aimed at “getting
ink” (to use a couple of old-school PR agency phrases)
don’t actually move businesses forward. Building
compelling stories and respectful relationships with reporters
works better.
I understand how to help clients turn a corporate communications
strategy into compelling stories,
I understand how to pick the right reporters to target,
and I coach my clients on how to build their own strong
relationships with reporters, so the stories are told
by the more credible inside sources – and not by
the hired guns from the PR agency. |
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